From saving goals to scaling Apple campaigns, Nick Shackelford’s journey to the top isn’t like any other.
The Californian Facebook marketer opened up to AWC’s Chad Wilton in an hour-long in-depth interview to touch on his turbulent journey to becoming one of today’s top Facebook ads specialists.
Nick gives us a glimpse into his crystal ball on the current state of ecommerce, plus reveals a massive new audience that’s just coming online for the first time. This one’s jam-packed full of goodness.
Treat your ears to:
📌 [00:00] Intro
📌 [09:42] Nick’s journey from pro footballer to pro media buyer
📌 [19:22] Taking a bite out of $450k Apple budgets
📌 [25:45] $2 CPAs for Fidgetly
📌 [27:20] Building his personal brand
📌 [44:12] Building out his agency powerhouse
📌 [47:06] Why he’s focused on media buying, creatives, and education
📌 [51:34] Equity deals versus performance deals
📌 [55:22] State of the ecommerce industry in 2020 and beyond
📌 [59:13] The massive new audience that just opened up